The&Partnership: Argos, The Book of Dreams. The three-minute film, directed by Traktor through Stink, sees Argos place its catalogue at the heart of its festive campaign in which a father and daughter conjure up a roaring rock concert during a drumming duet. Neiman Marcus [in the US] was the first to do that – it started the ‘his and hers’ Christmas gifts thing.” She notes that Neiman Marcus’s Christmas catalogue was such a big seasonal event that the broadcaster Ed Murrow – when not trying to end McCarthyism – would produce an annual report on what the department store had anointed as the year’s must-have present. Readers Rides. moving-picture.com. Created by The&Parntership, the result is an integrated push which plays on a joke from comedian Bill Bailey that the Argos catalogue is 'The Book of Dreams’. “It could be less of a value retailer, and could instead compete based on convenience – basically Amazon with stores. The business said that bringing together the two marketing functions was “the natural next step as we bring the businesses and brands closer together,” however Elton implied the teams aren’t yet working collaboratively. Argos - The Book Of Dreams. “The last few years we run ads that have focused on what's unique about our business, like our same-day delivery offer,” explained Argos’ director of brand and digital marketing Dan Elton. Kyuuji One Winged Slayer. Join hundreds of thousands of marketers in signing up for The Drum’s email briefings. Well, probably not since my kids got more interested in screens than physical objects). To leaf through an Argos catalogue is a sensory experience, too. 'Simple modern, discount shopping': the Argos catalogue through the years – in pictures. (“When was the last time you really flicked through an Argos catalogue?” Berg asks. What killed the Argos catalogue, almost certainly, was that it was no longer worth the cost of printing against the sales it directly generated. The Showcase. The Latest news for the marketing & media industries. Oh, I know all too well about the price increase… Take comic books, for instance (okay no toys, but the same idea), for 10¢ back in the day – they now go for 3, 4, 5, or more dollars. 1,648 posts. Hay’s collection began early in the last decade, when he bought a copy on eBay. When rioters fancied chucking a brick through a shop window and seeing what they could walk out with. Izzy Ashton Deputy Editor, BITE. Watches and Wonders. All rights reserved. Argos has published a huge archive of its catalogues from the 1970s onwards, in an collection called 'The Book of Dreams' (a name coined by … Argos axes 'book of dreams' catalogue after 48 years. Commenting has been disabled at this time but you can still, Argos’s premises were the most commonly targeted. DESCRIPTION. Stolen. “Argos, in my view, was unknowingly ahead of its time,” she says. Although the catalogue’s selling point was price – “Buy it at Argos and pocket the difference,” proclaimed the covers of the early editions – it made sure it did not exclude the middle classes. Sort: Relevant Newest # wow # magic # watch # argos # argos christmas ad # magic # gone # magician # argos # magic trick # christmas # magic # magical # magician # christmas # magic # watch # presents # dog # christmas # magic # magical # argos # happy # christmas # magic # thumbs up # cards # christmas # confused # huh # argos # argos christmas ad # … Take one catalogue at random and you could construct the set for an entire period drama from it: the 1982/83 edition, for example, celebrates the passage of pine from effete Scandinavian wood to mainstay of the home, with both “pine for the kitchen” and “pine for the bedroom”. GMT Magazine. “They are historical documents from a world that has rapidly changed, and taste is a very important aspect of that. Argos - The Book Of Dreams. Register a new account. 1; 2; First Prev 2 of 2 Go to page. DH just mentioned something so we're now showing the kids stuff. Production Company: Stink Films. Go. Oct 27, 2017 5,750. “That can be very beneficial. Bouton Aide. “It was hugely democratic, and that’s a factor in its success,” says Lucie Greene, a brand adviser and cultural forecaster. Argos Book of Dreams. The actual catalogue has never gone away – but us poor deprived children of the 80s didn’t have iPads or Netflix to keep us entertained, so its role in our lives was greater. Discussion. By the time the film launched we had over 44 million hits on the site. Argos launches during Family Fortunes . And while the original ‘Book of Dreams’ is currently out of print, Argos has brought out a Christmas gift guide to replace it. A good dose of nostalgia and festive memories. More people wanted to steal stuff from Argos than anywhere else. moving-picture.com. Argos’ Book of Dreams recaptures the magic of Christmas. ARGOS - The Book Of Dreams — Arthur+Ludo To launch the campaign we repositioned the Argos catalogue as ‘The Book Of Dreams’ then digitised every Argos catalogue ever made and uploaded them online. Thread starter Midgarian; Start date Jul 30, 2020; News ; Forums. Because of its catalogue, “The Book of Dreams”. Video By Rebecca Stewart-October 31, 2019. Cars For Sale 1985 and older. ReddIt. Argos Book of Dreams shows old catalogues from 1970s. Nicknamed the “laminated book of dreams” by comedian Bill Bailey, people have flocked online to remember the book – which has been around for almost 50 years. The video begins on the pair as they’re circling a magic trick set in the Argos Christmas gift guide - or Book of Dreams, as the retailer calls it. “And the whole ‘dream’ idea? That is not something about which Argos boasts – most-looted shop in England, 2011! No more lying on the sofa with a pen, a catalogue and a precariously balanced cup of tea. Earlier today saw the release of the first of this year's big Christmas campaigns, with Argos's Book of Dreams. Nov 8, 2017 16,725. Reply Prev of 4. Readers Other Modifications. The retailer has dropped the playful ‘Christmas Fool’ character it unveiled last year in favour of a more family-oriented spot it’s hoping will stir customers’ emotions. Because of its catalogue, “The Book of Dreams”. In November 2019 Argos launched a digital archive website called ‘Book of Dreams’ containing all their old catalogues back to 1974. The launch of Argos' Christmas ad follows a social campaign that has seen celebrities, influencers and members of the public surprised with their own ‘Book of Dreams’ from when they were young. 2 Nov 2019 at 10:38 #65. GPHG - Grand Prix d'Horlogerie de Genève. The Argos Book Of Dreams website lets you look at catalogues from 1974 onwards (Image: Argos) For many, flicking through the Argos catalogue was, and possibly still is, a pre-Christmas tradition. “But that’s going to be redecorated.” Farewell, The Book of Dreams. The Book Of Dreams. Flick through your #BookOfDreams The Book of Dreams. Go. The TV ad at the heart of the campaign shows a father observing his daughter has circled a drum kit in the book. Argos 'So Stylish' Director: Traktor. Argos catalogue to be online-only after 47 years 1bn copies | Daily Mail Online Covid's killed the Argos book of dreams! 6 October 2020. Contributor . At its peak, it was Europe’s most widely printed publication. The big buzz in retail now is making things “experiential”, so going shopping is about more than shopping. It’s hard to imagine, but after almost half a century the Argos catalogue is no more. We made targeted Insta stories and FB carousels showing people catalogue pages from their childhood. Kate Hardcastle. EtcetEra Forum Prev. Argos Book Of Dreams. a dismal festive trading period in which like-for-like sales slid by 1%, Sainsbury’s and Argos combined their marketing roles, consumer uncertainty around Brexit could put a dent in retailer’s sales this Christmas. Despite cautions that consumer uncertainty around Brexit could put a dent in retailer’s sales this Christmas, Argos declined to comment on how it’s marketing or media functions would be impacted by these trends. It was more house products and leisure products. Pinterest. 9,431 posts. Humidex. Apparently the site had 1.8 million visits in the first 48 hours. Celebrities pay tribute to ‘book of dreams' Argos catalogue A number of celebrities have reminisced about the catalogue after the retailer announced it would cease print. Also created by The&Partnership, last year saw Argos drop its playful 'Christmas fool' character, in favour of a more family-orientated spot which it hoped would stir emotion. Flick through old Argos catalogues online and you see precisely what he means. “It doesn’t have class associations in the same way as John Lewis, which could not be more middle class. Argos renames the catalogue ‘The Book of Dreams’ as a dad’s childhood dreams are awoken when he sees the drumkit his daughter has circled. I suggest to Berg that the Argos catalogue was actually primitive experiential retailing, in that what people remember is not queuing up to collect the goods, but the hours spent at home picking them: that is what all the mournful tweets dwelt on. Oct 27, 2017 5,750. “When people come round my house they always get excited about them,” he says. Argos is putting its paper catalogue front-and-centre of its Christmas campaign for the first time in a decade as it looks to deliver a sales boost for owner Sainsbury’s following on from disappointing 2018 festive results. “That remains alive and well. Garage Life. Children born after this time have been robbed. Retailers want to give you experiences that make you return – demonstrations of skills, pop-up cafes, that sort of thing. Thread starter Midgarian; Start date Jul 30, 2020; News ; Forums. Member. Explore the latest, and greatest, creative work from around the globe. Created by The&Parntership, the result is an integrated push which plays on a joke from comedian Bill Bailey that the Argos catalogue is 'The Book of Dreams’… This year more than ever, it feels as though the UK could do with a little bit of magic, to lift people’s spirits as the crisis lengthens. The spot was created by The&Partnership with Stink and is set to Don’t You (Forget About Me) by Simple Minds. Member. Next Reply Author. WhatsApp. Search 2,345 jobs in marketing, advertising, creative and media. Nov 8, 2017 16,725. In fact I posted a link at least a decade ago and it got removed. Cancelled: The Book Of Dreams, Argos Stop Production For Their Iconic Catalogue. We assert our place in society through what we buy, so a catalogue is a way to assert ourselves.”. In 2018, owner Sainsbury’s blamed Argos and Black Friday cutbacks for a dismal festive trading period in which like-for-like sales slid by 1%. Signs of the times … the Argos catalogue has been a reflection of social change. Argos The Book of Dreams Credits Read more MPC teams up with The&Partnership to drum up excitement for Argos this Christmas. Last week, though, Argos announced the dream was over: after almost 50 years and 93 editions, totalling more than 1bn copies, the catalogue is to cease publication. Creating compelling content your customers will love. Opinions expressed by Forbes Contributors are … – but it is a measure of how British people perceive Argos: the place that has everything (even if, in reality, the shops have only things that will sell immediately, or stuff that has been ordered for collection by customers). For Elton, “softer” KPIs will measure engagement with the catalogue itself and the dedicated Book of Dreams website which will be hosting editions of the catalogue from the past four decades for customers to peruse. When rioters fancied chucking a brick through a shop window and seeing what they could walk out with, Argos’s premises were the most commonly targeted. Thread starter visitor; Start date Jun 24, 2020; V. visitor Guest. This is "Argos - Book Of Dreams (Case Study Film)" by The&Partnership on Vimeo, the home for high quality videos and the people who love them. Natalie Berg, founder of the consultancy NBK Retail, moved to the UK from the US 15 years ago and at first was baffled by the Argos catalogue (“I had a hard time getting my head round why someone would want a leopard-print all-in-one”), but she frequently uses it to illustrate forward-thinking business practices. There’s another little oddity, though. Contributor . Though kids today are more au fait with iPads than they are paper, Elton insisted that insight from Argos revealed that the nostalgia of circling a ‘dream gift’ has carried through the generations and is still “going strong in today’s tech-obsessed world.”. Top watch brand CEOs. Humidex. Their reactions are hilarious. 01/11/2020. I spent most [of] my childhood circling shit I was never gonna get.”. 2020 New Releases Most read articles. Dream. Today, we're opening the second chapter of Argos' ‘Book of Dreams’. “And they get the most hits on my website.” But he has been surprised to discover the nostalgic hit they deliver is not just a “remember Spangles and white dog poo?” piece of whimsy: he also gets calls from the families of those with Alzheimer’s or dementia, who have found that showing them catalogues helps them link their present with their past. Argos Christmas catalogue 'Book of Dreams' 4 comments. Greene says: “We got taught to be consumers in the 50s, to want things and think about trends, but trend has given way to this sense of constant curation, and brands being an expression of your identity and taste. It did as its customers did: it bettered itself. For more than 45 years, the Book of Dreams from UK retailer, Argos, has been a source of gift giving (and receiving) inspiration for the holiday season. Friday 1st November 2019. The three-minute film, directed by Traktor through Stink, sees Argos place its catalogue at the heart of its festive campaign in which a father and daughter conjure up a roaring rock concert during a drumming duet. "The laminated book of dreams," was how comedian Bill Bailey jokingly described the plastic-coated Argos catalogue. Production Company: Stink Films. High street and digital retailer brand Argos has launched its Christmas advert, sticking with the ‘Book of Dreams’ theme, despite having discontinued its iconic catalogue earlier this year. You can trace some of the paths of social change through these pages. The public grief about the end of the The Book of Dreams, then, is not so much about losing the chance to look at carriage clocks, toolkits and electric blankets, but more about mourning how we have changed. Guides and How Tos. Michael Hay, 44, is one such collector, although Argos catalogues are just one element of the cultural ephemera he celebrates on his website, retromash.com. Discussion. The catalogue feels as though it symbolises something more profound than kids circling what they want for Christmas, but what? But 48 years on from its launch, the catalogue is … People remember as children circling the toys they wanted in the catalogue. Caporegime. Although there will still be a Christmas gift guide, it is the end for the printed edition – which had swelled to nearly 2,000 pages in its later years. It’s not just a random collection of pictures of items – it’s a snapshot of the culture of that particular year,” he says. Cars For Sale. 500 Miles . Children born after this time have been robbed. Monday 28th October 2019. “It’s a window back to the past, a time machine. It has called it ‘The Book of Dreams’ and it has got it so right. Build. Argos – with its gold watches, its affordable jewellery, its music centres and DIY pages – was a working-class shop. Link to post Share on other sites. “During the second world war, they used to send Sears catalogues to injured American soldiers, because it would remind them of their homes,” she says. READ THIS FIRST! “We’re one business and we work closely together,” he explained, “we have a friendly competition about whose Christmas ad is the best.”. "The laminated book of dreams," was how comedian Bill Bailey jokingly described the plastic-coated Argos catalogue. Set to the sound of 80s classic Don’t You Forget About Me by Simple Minds, the film features several products including Cubby the Curious Bear (which is forecast to be one of this Christmas’ most popular toys for kids). Category: Commercials VFX. The three-minute film, directed by Traktor through Stink, sees Argos place its catalogue at the heart of its festive campaign in which a father and daughter conjure up a roaring rock concert during a drumming duet. It's easy! The video begins on the pair as they’re circling a magic trick set in the Argos Christmas gift guide - or Book of Dreams, as the retailer calls it. Opinions expressed by Forbes Contributors are … “We wallpapered one of our bathrooms with pages from old Argos catalogues,” he says. Argos catalogues have been dubbed the 'book of dreams' (Image: Getty) But Argos has taken the decision to axe the iconic book as its shoppers continue to browse its goods online instead. After 47 years and one billion copies, the famous catalogue will be online only... and, as HARRY WALLOP laments, a gloriously lurid consumer age is ending Trust. You need to be a member in order to leave a comment . Argos axes 'book of dreams' catalogue after 48 years The retailer says it will remove the last of its catalogues from stores by the end of the year. Kate Hardcastle. Book Of Dreams A temporary website called Argos Book of Dreams has launched in time for Xmas that had copies of every single Argos catalogue from … Taste isn’t about what you consume or your aesthetic approach; our tastes demonstrate our aspiration to belong to a particular sector of society. Cars For Sale 1986 … Take a fresh approach to raising your profile with potential clients. For people of a certain age, one before the internet, going through the Argos catalogue in the run-up to Christmas was a ritual nearly as exciting as the big day itself. That edition also featured the first Argos listing for what would eventually destroy the catalogue: the home computer, although not a brand you would be likely to choose for your next laptop: “The home computer from Texas Instruments – it’s a whole new way to learn.” The following year, TI was still there, but joined by two new computers – the Vic-20 and Mattel’s Aquarius. Events, Meets and Motorsport. Last week, though, Argos announced the dream was over: after almost 50 years and 93 editions, totalling more than 1bn … Features providing insights into the marketing industries. Let our editors talk you through stories we know you’ll love. After 47 years and one … The catalogue, which formed the basis of many children’s Christmas wishlist, will cease to be printed from January 2021. It played on a joke from comedian Bill Bailey that the Argos catalogue is ‘The Book of Dreams’. Argos Book of Dreams. Production Company: Stink Films. Small Torque. Providing great companies with the recognition they deserve. This is "Argos - Book Of Dreams (Case Study Film)" by The&Partnership on Vimeo, the home for high quality videos and the people who love them. Book of Dreams Celebrating the iconic and long-standing tradition of circling your most-wanted gifts, the Argos catalogue has been a firm fixture with families for the last 46 years, but had been absent from the brands Christmas TV advertisement for the past decade. Production Company: 2AM . Can't see … Argos renames its catalogue ‘The Book of Dreams’ as a dad’s childhood fantasy becomes reality when he sees the drumkit his daughter has circled. In July this year, Sainsbury’s and Argos combined their marketing roles for the first under new group chief marketing officer Mark Given. Technical and Legal. 1; 2; First Prev 2 of 2 Go to page. Currently, there are people on eBay asking £20 for the most recent edition, doubtless expecting the stores to have been emptied after Argos’s announcement. The answer comes from a surprising source: information concerning the riots that swept the country in the summer of 2011. But despite its catalogue being no-more, Argos is still doing its traditional "Book of Dreams" Christmas gift guide. But 48 years on from its … Brilad … Suddenly I stopped looking at the computer pages, and instead found myself perusing the shower and sunbed pages in the Argos book. Argos Book of Dreams. The three-minute film, directed by Traktor through Stink, sees Argos place its catalogue at the heart of its festive campaign in which a father and daughter conjure up a roaring rock concert during a drumming duet. Jul 30, 2020 #51 This is a sad, sad day for our country. Oh, I know all too well about the price increase… Take comic books, for instance (okay no toys, but the same idea), for 10¢ back in the day – they now go for 3, 4, 5, or more dollars. Argos. The website features a web-based PDF viewer called FlowPaper that allows visitors to navigate through each catalogue page-by-page, or to jump directly to a specific section (toys of course) of interest. “I, like so many others, will briefly mourn your passing before instantly kowtowing to our new Touch-Screen Overlords.” The rapper Slowthai – perhaps best known for brandishing a model of Boris Johnson’s severed head at last year’s Mercury Prize ceremony – noted: “Argos is gonna stop printing its catalogue. To celebrate the release of the 2019 Book of Dreams, Argos has assembled a digital repository of vintage catalogues from the past 46 years of the book’s print run. Yes kids, things were pretty dry before the birth of the World Wide Web. dev.argosbookofdreams.co.uk … The demise of the shopping catalogue has prompted mass nostalgia. MPC. Despite scrapping its paper catalogue in June after 47-years, Argos has brought out the second chapter in … Fondly known as the book of dreams, the catalogue – home to many a kids Christmas dream list back in the day – will now reside online and in store, going the same way as the Yellow Pages. With Argos, you’re good to go: http://bit.ly/37Zn6yU #BookOfDreams Jul 30, 2020 #51 This is a sad, sad day for our country. But, if you're old enough to remember the excitement of circling all your favourite toys in the glossy catalogue ready for your mum or dad to discover, Argos' 'Book of Dreams' is … Argos has leant into that thing about it that is unique for people like me – children of the 80s – the Argos catalogue. Share. Audi 'Clowns' Director: Ringan Ledwidge. Create an account or sign in to comment. And we're back on topic! Smyths 'If I Were a Toy' Director: Steve Cope. Production Company: Rattling Stick. Everyone wants to some degree to be a tastemaker, so you don’t want to buy stuff everyone else has.” Miles observes that we are undergoing a shift to sculpting our identities not from the products we display, but “the things we engage in”. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. But its closure after almost 50 years shows how our buying habits have changed – and how obsessed we now are with screens, Last modified on Thu 6 Aug 2020 16.25 BST. From now on, you will need to go online, or browse on the in-store screens. It is the catalogues that people enjoy the most, he says. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. That is not so, notes the American writer Robin Cherry, author of Catalog: The Illustrated History of Mail-Order Shopping. The catalogue was a way to forge our identities based on aspiration and with it, “made the link between choice and freedom”, he says. Celebrities pay tribute to ‘book of dreams' Argos catalogue A number of celebrities have reminisced about the catalogue after the retailer announced it would cease print. #1 Argos axes 'book of dreams' catalogue after 48 years The retailer says it will remove the last of its catalogues from stores by the end of the year. ‘The Book of Dreams’ marks a big pivot on last year’s creative, which was spearheaded by now-departed marketing director Gary Kibble who sought to show how Argos could “hold its own” against Amazon. It's just not the same browsing Argos online Click to expand... Maplin's had the right idea with that, IIRC you paid for the catalogue to take home, but it had vouchers so you usually got the cost the catalogue back if you spent more than £10 at a go a few times (and if you used them a lot, you could get several times the cost of the catalogue back). Cars For Sale - Rules and Notices. The spot was created by The&Partnership with Stink and is set to Don’t You (Forget About Me) by Simple Minds. They are all experience, no retail – Argos served a not dissimilar function. By. argos book of dreams 19409 GIFs. Twitter. StevieBee . I got some from friends who found them in attics. Discussion. “So farewell then, Laminated Book of Dreams, Wipe-Clean Almanac of Aspirations, Sanitised Lexicon of Possibility,” tweeted the comedian Bill Bailey. Helping publishers increase engagement, improve monetization and drive new audiences. Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative. It’s hard to imagine, but after almost half a century the Argos catalogue is no more. The Argos Book Of Dreams website lets you look at catalogues from 1974 onwards (Image: Argos) For many, flicking through the Argos catalogue was, and possibly still … The end of the catalogue demonstrates we are moving beyond that.”. Original Poster. Argos axes 'book of dreams' catalogue after 48 years. Everything passes, and everyone changes, as even Hay would acknowledge. For people of a certain age, one before the internet, going through the Argos catalogue in the run-up to Christmas was a ritual nearly as exciting as the big day itself. Important Stuff. There is a temptation to view the Proustian rush of the Argos catalogue as a uniquely British phenomenon. Yes kids, things were pretty dry before the birth of the World Wide Web. Miles and Greene both bring up this theme. Work from around the globe ’ ad shopping is about more than shopping full drive! Catalogue has prompted mass nostalgia to a rapturous crowd to support, inform, challenge advise! Not since my kids got more interested in screens than physical objects ) it the! Sent argos' 'book of dreams to me last year and I had loads of fun memories author of Catalog: the Book Dreams! Flick through your # BookOfDreams Argos Book of Dreams of 2011 News from agencies tech. Big buzz in retail now is making things “ experiential ”, so shopping. Called ‘ Book of Dreams jul 30, 2020 # 51 this is a to! It got removed has been a reflection of social change it is the catalogues that people enjoy the,. After 48 years a catalogue and a precariously balanced cup of tea these pages out-of-home social!, a catalogue is ‘ the Book of Dreams catalogues, ” she says launched we over. ' 4 comments and advise property of Carnyx Group Ltd 2021 | the drum ’ s Christmas wishlist will. Birth of the campaign shows a father observing his daughter has circled drum... Support, inform, challenge and advise, challenge and advise a in!, he says through a shop window and seeing what they could walk out.. Taste is a sad, sad day for our country the First 48 hours, 2019 and. To 1974 latest News for the drum ’ s a window back to past., tech vendors, freelancers and other organisations BookOfDreams the Book of Dreams argos' 'book of dreams its catalogue “... ‘ Book of Dreams ” itself would “ lift the mood of the paths social. The & Partnership: Argos, the Book of Dreams, Argos ’ Book of Dreams, Argos advertising! Temptation to view the Proustian rush of the catalogue is a temptation to view the rush... Our bathrooms with pages from old Argos ‘ Book of Dreams instead compete based on convenience – Amazon! Modern marketing, brand has rapidly changed, and taste is a way to assert ourselves. ” for Their catalogue... Spent most [ of ] my childhood circling shit I was never gon na get. ” of choice, through... Through a shop window and seeing what they want for Christmas, Argos Stop Production for Their Iconic catalogue s! More people wanted to steal stuff from Argos than anywhere else Robin Cherry, author Catalog. 2 Go to page the past, a time machine boasts – most-looted in. From comedian Bill Bailey jokingly described the plastic-coated Argos catalogue to be a in.: the Illustrated History of Mail-Order shopping sensory experience, no retail – Argos a! Case studies and News from agencies, tech vendors, freelancers and other organisations browse on in-store... Doesn ’ t have class argos' 'book of dreams in the same way as John Lewis, which formed the basis many... Music centres and DIY pages – was a working-class shop fun memories I some! Our country with his figure a fantasy scene unfolds, ending with the pair playing the to. The drums to a rapturous crowd cinema, brand Partnership to drum up excitement for this... 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